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Web writing seems easy in the first place, but it’s not an easy job, far from it. Many people think, indeed, that it is enough to know how to align words to do this job, but in practice it is not that simple. Like any other profession, the writer needs a solid foundation that he will work to refine during the missions will entrust him. How to become a good web editor votes ) then?
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Plan de l'article
- What is meant by web writing?
- What should a web editor do?
- What to do to become a good web editor?
What is meant by web writing?
Before embarking on, it is important, first of all, to understand what web writing is. In a simple definition, this is to write articles for websites.
In a more detailed definition, this consists in providing quality content relevant to users and SEO based on specific guidelines including a general theme, a specific topic, specific keywords, precise anchors on which to insert links, a specific editorial style, a length of text determined by the customer and all this, in accordance with the web writing technique imposed by the search engines.
Basically, writing for the web is not as simple as it seems especially since the writing techniques are not really the same as those of the essays we used to do in college.
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What should a web editor do?
In the virtual world, the writer 2.0 has to write while focusing on many constraints.
- No, he can’t write everything that goes through his head
- No, he can’t go back to the risk of being relegated to the last plan
- No, he can’t copy and paste under penalty of being sanctioned by Google
- No, it cannot provide false information even in order to stand out from others
- Yes, it must constantly, provide unique content even if the topic has been seen and reviewed more than a hundred times. He must always show originality, imagination without giving erroneous information.
- Yes, he must master the language of writing perfectly and avoid spelling and grammar mistakes as much as possible
- Yes, he has to learn a lot and do a lot of research to distinguish true information from fake and up-to-date information from past information.
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What to do to become a good web editor?
To become a professional web editor, you must:
Be passionate about writing:
Not everyone has the patience to stay behind a screen for long hours to simply write texts. The first quality that the web editor must have is therefore to have a passion for writing so that each text is considered, not as an obligation, but as one of his works. And like any self-respecting artist, it must be pampered and perfected without feeling the pressure. Only how he can get a good text out.
Have drafting basics:
Of course, everyone can open a word document and start writing a text, but how many can write a text without any fault of grammar and spelling and with a pleasant style to read? Writing for the web is something that is learned, perfected over time and that must always progress according to the evolution of the virtual world. It is therefore important to always challenge each other forever provide good content.
Being curious about nature:
It is often said that “curiosity is a bad flaw”, but this does not apply to web writers. Indeed, to excel in their profession, they must be curious and be interested in all sorts of topics. They are even advised to touch a little at everything and then be able to make quality links between different themes. And in their case, curiosity can only develop their general culture, make them versatile and it is a great asset for their profession.
Have specific objectives:
We grant it to you, web writing is a job like any other, but by leaving your old post to become a web editor, what are your goals? It must be said that this work provides many benefits such as working according to availability, working at home or anywhere as long as you have Internet, making a lot of money,… but it also takes a lot of work and sometimes even you have to work full-time to live from this profession. Therefore, before you get started, try to determine your goals, as this can be decisive for your new career plan.
Determine its level or positioning:
Even very good web writers can have trouble with some editorial topics. If this is your case, do not underestimate yourself, this is quite normal. On the contrary, try to see which topics you want to establish yourself in or with which themes you are most comfortable.
Once done, determine your writing level. Will you qualify as a great professional or rather a beginner who starts in the trade? Do you think you can live up to “high-end” projects or do you prefer to focus on missions little complex at the moment? Are you a versatile editor or rather selective in topics? Do your texts deserve the best rates or do you think they still need to be improved?
Do not be afraid to evaluate yourself, because in this way you will be able to constantly improve. Keep in mind that even the best web editors of the moment have one day struggled to comply with the constraints of web writing… and it was only over the years that they adapted and improved.
Write, write and write again:
To start this job, do not hesitate to try several themes to find the one that makes you most comfortable. And faced with a theme that seems difficult to you, do not lower your arms, but still try to do your best to release rich content, perhaps not perfect, but quality all the same.
The best tip to become a good web editor is to always write to find your theme and writing style. It may take time, but the more you write and read again, the more you will know what remains to be improved.
Progress with the field of web writing:
As said above, the field of web content writing is constantly evolving. You, as an editor, must therefore progress according to these developments and even carry out a watch, if possible, to always update yourself.
Recent changes include, for example, the length of the texts. While previously 500 words were enough to make Google and readers happy, today search engines want long texts of about 2,000 words. This means that editors must adapt to it without damaging the quality of their written.
Slip into the skin of readers:
For each text, keep in mind that you are writing for a specific audience. Thus, after each writing, read again by putting yourself in the place of readers. Ask yourself what practical information does your text give and is it nice to read. As in marketing, your readers are your customers so it’s important that they find the answers they seek in your writings to keep them loyal and make them want to share your works.